Step 1:

For my new site look I wanted to create a new logo and I wanted to use a blackletter type font, kind of chunky. so I began with some reference material and a pen and pad.

I then played with the second “e” and the “r” turning them backwards in order to give the logo more balance, I liked it and went with it.

Step 2:

After I got some ideas down, I took them to the scanner and dropped them in Illustrator. I played with highlight strokes, inner artwork (as you can see in the blue) as well as various font thicknesses and decorative squiggles as can be seen in the final.

Step 3:

Once I had the lettering the way I wanted I began adding more styling. I referenced other calligraphy and decorative, fancy squiggles, playing with different strokes until i was happy with the basic design

Step 4:

I then took the design on over to Photoshop. I did some ideas for the entire site design so that I could match the logo colors up. I added a light stroke and tried various fills and gradients. You can see below that I had a few variations, one day I thought it was perfect and the next I was changing all the colors and size.

Final Product

I am happy with the final product. i hope you enjoyed seeing the creation process of the Glenerd logo.